She has worked 15 years in multinational companies in Italy and abroad. In 2012 she founded the company Piano C, – www.pianoC.it – to innovate the work’s organization and seize the energy of emerging resources such as women. In 2012 Piano C model won the first prize as “Best social innovator in Europe”, awarded by the European Investment Bank.

Together with Andrea Vitullo, she launched maam® – motherhood as a master –http://maternityasamaster.com/en/: a project that, thanks to the new definition of “generative leadership”, challenges one of the most damaging stereotypes in the 21st century economy that considers motherhood as a crisis factor in women’s employment.

In September 2014 BUR published the book” “Maam- motherhood is a master making stronger men and women”.

Riccarda is a consultant and a professional keynote speaker on the topics of diversity, women employment, innovation and leadership : http://riccardazezza.com/