Ruth and Amy Anslow are sisters from Brighton, UK who are transforming the food industry, by reinventing the way supermarkets do business.
They think supermarkets should do what’s right, as well as make money. Because big supermarkets could be a force for good, making responsibly-sourced food normal and affordable for everyone.
But big supermarkets care too much about other things. Like profit. And growth. And share prices.
Their business, hiSbe Food CIC, is smashing the mould with a chain of independent supermarkets that serve communities, not shareholders!
hiSbe Food CIC is a pioneering social enterprise that puts the happiness of customers, staff and suppliers before profits and stands up for a fair, ethical and sustainable food industry.
So when you shop at hiSbe, you’re voting for how a supermarket should be every time you buy your food. And we’re using your money to help create a food industry that’s fit for the 21st century.
Because that’s just how it should be.